10 Aug 2016



We decided our new capsule summer collection to focus on the harmony between femininity and beauty of flowers. In quest for inspiration from nature, we came across the perfect symbiosis of these two in the lily flower.


The gentle and charming petals, exquisite shapes and stunning beauty of the lily all seem to support our vision of the woman wearing the looks of 29Desires. The fabrics we employed in the craft of the styles carry the touch of anthers, while the general feel of the collection seems like a projection of a bouquet. Precise tailoring brings forth the immaculate cuts of the designer skirts and dresses, while relaxed tops and shirts work to conceal any figure imperfections.


Our designers always going at lengths to surprise you introduced for the first time a new technique in the design of the print – transparency. Hence the name of the collection – X-ray Lilium. The slightly visible transparency brings in the feel of freedom and light – so typical for the summer season.  Every detail of the designer dresses, tops and skirts has been carefully considered to match both aesthetic and comfort-related criteria.


You will find the traditionally broad spectrum of uses in this capsule summer collection. Shirts to overlay business pants or skirts, elegant skirt or dress from which femininity exudes to wear on a daily basis. Those who prefer more causal looks can enjoy the relaxed fits of the signature printed designer tunics and tops.


Beautiful, unique and desired – the woman wearing the looks of X-ray Lilium collection of 29Desires. CLICK HERE, to have a look.