16 May 2016



In contrast to the previous season when garden flowers dominated the catwalk, the spring of 2016 is all about wild flowers. Daisies, poppies, and all kinds of wild flowers take the city by storm. Abundance of shapes and petal sizes, abstract and pictorial real, diverse from Chanel to Dolce & Gabanna the daisy is printed, embroidered and appliqued on dresses, pants, tops and skirts bringing back the scent of a woman. 

Simplicity of wild flowers giving expression to the elegance of nature, rebirth for new life in spring, and great summer mood makes integral part of the symbolism of this trend. Rooted in the ladylike elegance of the 50s and 60s, it comes into full bloom in contemporary context, vision and shapes this summer. The daisy-print designer dresses are must-have for your summer wardrobe.

One of ladies’ major concerns is whether floral prints are not too singular to match with ease. Tonal bag, shoes or scandals can match perfectly a daisy-print dress, pants or set. If you do not want to risk a sweet look, make sure to pair with biker jacket and chunky shoes. 

29Desires’ SS’16 collection flourishes in signature daisies and wild roses which can bring the sunshine in any party, business and casual attire. For the sake of the comfort in the city we created a sporty line of pants, skirts and tops. Our passion for continuous innovation brought in this collection the use of spongy, honeycomb mesh to enhance the visual 3D effect of the designer print. This way the woman wearing 29Desires’ looks remains a timeless chic icon.

Not to pursue a daisy is like you’ve never been in love, would say the famous protagonist of Fitzgerald – Gatsby. That is why obey confidently to your desires and TAKE A LOOK AT COLLECTION DAISIES now.